Privacy Policy - Fresh Focus Reads

At Fresh Focus Reads, accessible via freshfocusreads.com, we are committed to protecting and respecting your privacy and upholding the highest standards of transparency and data protection. We recognize the importance of safeguarding your personal information and are dedicated to processing your data fairly, lawfully, and securely in accordance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Introduction

This Privacy Policy outlines how Fresh Focus Reads (hereinafter “we”, “our”, or “us”) collects, uses, discloses, and protects the personal information of visitors, users, and customers of our website and services. We are committed to maintaining the confidentiality, integrity, and availability of your data and to ensuring robust compliance with global data privacy regulations.

2. Scope of the Policy and Data Controller Role

This Policy applies to all personal data processed by Fresh Focus Reads via the website freshfocusreads.com, including data collected through forms, accounts, transactions, and cookies. For the purposes of data protection laws, Fresh Focus Reads acts as the Data Controller of your personal information.

If you have any questions concerning the processing of your personal data, you may contact us at [email protected].

3. Categories of Data We Process

We collect and process the following categories of personal data:

a. Usage Data
This includes information about your interactions with our website such as your IP address, browser type and version, operating system, referral sources, pages visited, access times, and session behavior.

b. Account Data
When you create an account or make a purchase, we may collect your full name, billing and shipping addresses, email address, and phone number.

c. Profile Data
We gather details about your preferences, purchase history, reading interests, and behavior on our platform in connection with your user profile.

d. Communication Data
Includes records of correspondence with our customer service, support tickets, messages sent through contact forms, and communication preferences.

e. Technical Data
Relates to the devices you use to access our services, such as device identifiers, screen resolution, system configuration settings, mobile operating systems, and browser plug-ins.

f. Transaction Data
We collect data regarding your purchases, including order history, payment method, payment status, delivery information, and billing records.

g. Preference Data
We process your expressed marketing consents, newsletter subscriptions, promotional interests, and opt-in/opt-out selections.

4. Legal Bases for Processing

We process your personal data under the following legal bases:

– Performance of a contract: To provide services you have requested.
– Legitimate interest: To analyze how our services are used, maintain site security, and improve customer experience.
– Consent: For sending marketing materials or placing cookies (where required).
– Legal obligation: To comply with applicable financial or regulatory requirements.

5. Your Rights

Depending on your jurisdiction, you may have the following rights concerning your personal data:

– Right of Access – to request a copy of your data.
– Right of Rectification – to correct inaccurate or incomplete data.
– Right of Erasure – to request deletion of your data (subject to lawful requirements).
– Right to Restrict Processing – under certain conditions.
– Right to Data Portability – to receive your data in a transferable format.
– Right to Object – to processing conducted on legitimate interests or for direct marketing.

To exercise these rights, please contact us at [email protected]. We will respond in a timely and compliant manner, subject to any lawful exceptions or limitations.

6. Security Measures

We implement comprehensive technical and organizational measures to ensure the confidentiality, integrity, and availability of your data. These include:

– SSL encryption of web traffic.
– Access controls and authentication protocols.
– Secure backup and disaster recovery systems.
– Employee training and awareness initiatives.
– Regular security audits and updates.

7. International Data Transfers

Where your personal data is transferred outside of the European Economic Area (EEA) or other regions with data transfer restrictions, we apply appropriate safeguards such as the use of Standard Contractual Clauses or rely on regulatory adequacy decisions to ensure your data is afforded equivalent protection.

8. Data Retention

We retain personal data only for as long as is necessary for the purposes for which it was collected and in accordance with legal, accounting, or reporting obligations. Retention periods will vary depending on the type of data:

– Transaction and Account Data: Retained for up to 7 years due to compliance obligations.
– Usage and Technical Data: Retained for up to 2 years to support security logging and diagnostics.
– Communication Data: Retained for 2 years to assist with service and dispute resolution.
– Marketing and Preference Data: Retained until you withdraw consent or for up to 3 years from your last interaction.

9. Cookie Policy

Fresh Focus Reads uses cookies and similar technologies to facilitate website functionality, analyze site performance, and enhance the user experience. Categories of cookies we use include:

– Essential Cookies: Required for website operation and user authentication.
– Functional Cookies: Support personalization including remembered settings.
– Analytics Cookies: Allow us to understand how users interact with freshfocusreads.com.
– Performance Cookies: Enable optimization of website speed, responsiveness, and error handling.

10. Cookie Management and Compliance

Upon your first visit to freshfocusreads.com, you will be prompted with a cookie consent banner allowing you to accept or reject various categories of cookies in compliance with GDPR and CCPA regulations.

You may modify your preferences at any time through the cookie settings link on our site or via your browser settings to block or delete cookies. Rejecting non-essential cookies will not impact essential site functionality.

11. Children’s Data Protection

Fresh Focus Reads does not knowingly collect or solicit personal data from children under the age of 13. Our website is not directed at children, and we take special measures to ensure compliance with the Children’s Online Privacy Protection Act (COPPA). If we become aware that we have inadvertently collected data from a child under 13, we will promptly delete such information. Parents or legal guardians who believe their child has submitted personal information may contact us at [email protected].

12. Policy Updates and Notifications

This Privacy Policy may be updated periodically to reflect changes in legal obligations, technological advancements, or our data practices. We will notify users of any material revisions by posting an updated version of this Policy on freshfocusreads.com and, where appropriate, by email. Continued use of our services following such updates constitutes your acknowledgment of the updated terms.

13. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our privacy team at:

Email: [email protected]
Subject: Privacy Inquiry

Your privacy is paramount. Fresh Focus Reads remains committed to complying with all applicable data protection laws and maintaining your trust through transparency, accountability, and responsible data stewardship.

Thank you for choosing freshfocusreads.com.